A revolutionary shape...
A great idea: from the snowboard to the Zag ski !

ZAG was the first ski manufacturer to design a ski that followed the design principles of snowboards.
It took the daring of Stéphane "Zag" Radiguet, at the time a leading snowboard designer, to make the first pair of skis combining long, wide and soft tips with short, generous sidecuts: just like a snowboard. So the ZAG ski adventure began!

A new flex pattern: the traditional argument is that a stiff ski is a stable one. This may hold true on smooth terrain, but it falls down when such a ski comes into contact with any imperfection, let alone if trying to ski bumps or cut-up conditions! In contrast, a soft-flexing ski will bend when it hits any bump or imperfection and if skillfully designed, should act to absorb any of the terrain it comes across. Better that the ski does the work rather than you.