The brand
Our Philosophy
Our inspiration comes from the mountain, in particular from our great love of backcountry skiing. We want to share our experience of skiing away from the pistes and we decide to develop a ski that made this domain much more accessible to skiers of all levels than ever before. The Zag philosophy is this; to share the joys of freeride skiing with as many skiers as possible. Of course, so that skiing remains a pleasure, it’s important to respect the mountain. Understand that that there is no such thing as zero risk. Zag skis will make all-mountain skiing readily accessible and almost instinctive, so be careful not to get carried away.
Mission
ZAG is THE freeride ski brand “par excellence”.
We devote all of our energies to the pursuit of freeride skiing.
ZAG skis are designed by passionate skiers for passionate skiers!
ZAG is for all those who love powder skiing, touring, heli-skiing... but also for the most demanding piste skiers.
Philosophy
"To offer you total freedom to ski the whole mountain with skis perfectly adapted to your environment."
Our philosophy is founded on the following principles:
- To promote the spirit of adventure and freedom that is an inherent part of freeride skiing
- To constantly innovate and so allow you even more choice of line, speed and feel without compromising on incredible control and ease-of-skiing
- To allow you to discover new joys from your skiing
- To uphold the beauty of skiing itself: our skis are designed to perform and to flatter
- To encourage a passion and respect for the mountain.
Zag team
Learn more
JB
Freshly arrived in the Zag Team, JB is in charge of marketing and communication.
Website, social media, partnership management, PR, POP,… Never a dull moment !
His goal : improve brand awareness ! Close
Maël
Maël spent two years in Whistler BC, where he began freeride skiing.
Traveling enthusiast and ski lover, he moved to Niseko, Japan for one season, spent some months in Australia before joining the Zag family in Chamonix.
Mael’s worldwide experience helps him every day in managing Zag’s logistics. Close
Bastien Saillard
Recently a Masters graduate in engineering and ergonomics of sporting products, Bastien spent the last year of his studies between the university and the Zag house.
He had already deserted his classes in order to make skis, snowboards, and wind-surfing boards…and he even won, with three of his colleagues, the prize for sports innovation at the 2008 Audi Challenge, thanks to the invention of a new flexible handle-bar for mountain bikes. Unfortunately, being too busy following ZAG production affairs, he couldn’t attend the prize-giving! Yep, he now spends most of his time in the factories….and on his skis of course! Close
Franck Bernes-Heuga
Zag Quiver : H112 in 198 because he skis hard. Slap 185 for forays in freestyle and backcountry. Loves skiing the Big in 188 and the Heli Gold in 189, models that reflect Zag’s origins.
Originally from the Pyrenees, Franck began his ski life with alpine skiing before taking a freestyle direction. As a freestyle skier he picked up his first sponsors and then later moved more into freeriding with the creation of the IFSA circuit (International Freeskiing Association) where he recorded some good results in both the European and World events.
Franck could have continued as a pro-rider but decided instead to go into business as a regional distributor for Zag. He chose Zag not just because they were great skis but because he was attracted by the prospect of getting in near the beginning and so could be involved in the evolution and development of the brand. Whilst a pro-rider, his skis were supplied by one of the major manufactures but he felt he might as well not have existed. A large part of the attraction of being involved in a small company was that he could put forward his own ideas and someone would listen. From 2004 to 2006, he distributed Zag skis in the South-West of France. Today he finds himself as Managing Director of Zag Skis; quite a jump. As such he does have a little less time on the snow than before, but tries to get out whenever there are fresh powder conditions. The head office is only 300m from the funicular railway that gives direct access to Les Arcs. 2 to 3 hours of skiing a day helps to stimulate the mind and inspire productivity, as Franck continues to prove!
What do you like about Zag skis ?
« The « traditional » Zags (Big; Héli Gold, Lady Gold) really do ski differently and this is the main reason Zag has been able to break into the famously tight-knit ranks of world ski manufacture. Great on piste but once you take them away from the prepared runs it’s astonishing how easy they are to ski on any type of snow and any terrain you come across. They are THE ski for all skiers.
The wide, long and soft-flexing tips together with the short radius sidecuts allow the skier to effortlessly make his way over all types of powder from light to heavy to crusty, and also to carve up the pistes. The new stiffer flex patterns also mean that the skis work even better on the hardest and most icy of slopes.» Close
Gaelle
Born and raised in the Chamonix Valley, Gaelle loves skiing.
She joined the Zag family in January 2012.
Gaelle is in charge of accounting. Close
