Our Ambassadors
From the Line to Culture.
Together, we shape ski culture.
A ski becomes real the moment someone takes it down a real line. Skiers here take a ZAG shape onto the steepest slopes and turn it into a way of skiing that others want to emulate. A shape becomes a style. A style becomes a culture. We shape the ski. Skiers shape what it means. Each drives the other forward.
For Culture
The Names on the Mountain
To each their own mountain, but the same way of skiing.
Mathis Dumas
Anselme Baud
Mia McNab
Tristan Brown
Enak Gavaggio
Leoni Zopp
Victor Lourdel
Anthony Cot
Helias Millerioux
Pierre Guyot
Pierre Hourticq
Kevin Guri
Baptiste Leprince
Nell Duvillard
Bernie Rosow †
Matthias Girault
Bastien Verdet
Sandy Tschofen
Simon Charriere
Franck Bernes
Elisa Sorbier
Maivi Mugnier
Shaped in return.
The community shapes us, too.
A pair of skis is finished when it leaves the factory for the store. The brand, never. Each of us shapes what the name means—by skiing ZAG, by championing it on the chairlift, by taking it down steeper slopes. We watch what happens on the snow. That shapes what we build next. It’s a cycle, open to everyone who skis with us. We shape the ski. The community shapes the brand. Both continue as long as someone takes a pair down the slope and reaches the bottom with a smile on their face.
