ZAG Lab
We shape skiing. Skiing shapes us.
Where every pair of skis takes shape.
Against the wall, wooden planks stand upright. All around, sheets of aluminum and rolls of fiber lie directly on the floor. In the center, a machine the size of a block transforms the design into material. The smell of resin precedes everything else. The prototypes are lined up, each one an intuition, a hypothesis, a sensation that we take out onto the snow. This is where every ZAG ski takes shape, within reach of the north faces, before hitting the mountain.
Next winter.
Three new freeride board shapes for next winter.
Right now, three half-finished freeride boards are waiting on the workbench—95, 105, and 110 in width. We’re fine-tuning them run after run, working to find the fastest line through deep snow. Our team members get to test them out before they hit the store.
On the workbench.
Shaping the future of freeriding.
In the Lab, we’re working on three new freeride prototypes, each offering a different answer to the same question: What is the future of freeride? The shapes are piling up, the runs are piling up, and certainty comes through a process of elimination—one line at a time—between the workshop and the snow on the north faces. The answer will take shape next winter. For now, it remains here, suspended between two layers, somewhere within a prototype.