At the heart of our approach is the ZAG Lab, our research and development workshop in Chamonix, at the foot of the Grands Montets ski area. This is where the heart of the brand beats: a place where innovation and craftsmanship meet.

In this unique laboratory, each ski is imagined, prototyped and tested by our team of engineers, shapers and passionate skiers. Our location puts us right where the action is, enabling us to move from concept to execution in record time: designing, producing and testing several prototypes in the space of just a few days. This reactivity allows us to constantly refine our models to reach the highest standards.

The ZAG Lab is more than just a workshop — it's a space for sharing knowledge and passing on expertise. We foster a spirit of craftsmanship, a deep respect for materials, and a passion for creating skis that truly embody the needs and aspirations of their future riders.

ZAG is a family open to all those who give life to alpine culture: athletes, guides, instructors... but also weekend warriors in search of unique sensations. Whether it's a turn in deep powder or an adventure in the wildest corners, we want to offer every enthusiast the best equipment for memorable moments, whatever their level.

From our home in Chamonix, we’re dedicated to capturing and sharing the depth of mountain culture. Beyond just performance, we explore the alpine way of life and its enduring traditions. With a clear awareness of the climate challenges facing our environment, we strive to preserve the memory of this fragile and invaluable culture.