THE ZAG UNIVERSE
ZAG Skis: handcrafted innovation at the service of alpine passion
Who are we?
The human face of the mountain
ZAG is an independent brand born in Bourg Saint Maurice, in the heart of the Alps. In 2010, we decided to relocate to Chamonix.
From the outset, we have drawn our inspiration from the exceptional environment that surrounds us: mythical peaks, deep valleys, and the unique mountain culture of this place. Created by freeride enthusiasts, ZAG's ambition has always been to offer skis that push the limits of creativity and technique, while remaining accessible to those who share the same love of the mountains.
our brand pillars
Manufacturing
At the heart of our approach is the ZAG Lab, our research and development workshop in Chamonix, at the foot of the Grands Montets ski area. This is where the heart of the brand beats: a place where innovation and craftsmanship meet.
In this unique laboratory, each ski is imagined, prototyped and tested by our team of engineers, shapers and passionate skiers. Our location puts us right where the action is, enabling us to move from concept to execution in record time: designing, producing and testing several prototypes in the space of just a few days. This reactivity allows us to constantly refine our models to reach the highest standards.
The ZAG Lab is more than just a workshop — it's a space for sharing knowledge and passing on expertise. We foster a spirit of craftsmanship, a deep respect for materials, and a passion for creating skis that truly embody the needs and aspirations of their future riders.
The Community
ZAG is a family open to all those who give life to alpine culture: athletes, guides, instructors... but also weekend warriors in search of unique sensations. Whether it's a turn in deep powder or an adventure in the wildest corners, we want to offer every enthusiast the best equipment for memorable moments, whatever their level.
The culture
From our home in Chamonix, we’re dedicated to capturing and sharing the depth of mountain culture. Beyond just performance, we explore the alpine way of life and its enduring traditions. With a clear awareness of the climate challenges facing our environment, we strive to preserve the memory of this fragile and invaluable culture.
our vision
ZAG represents the true spirit of the mountains — a place of genuine emotions, personal stories, and everyday heroes. It's a mountain rooted in passion and authenticity, free from pretenses and deeply connected to nature.
By choosing openness over isolation, we turn skiing into a bridge between the mountains and the wider world.
Our story
FROM ORIGINS TO TODAY
The ZAG story began in the early 2000s in Chamonix — the heart of freeride skiing and a legendary hub for mountaineering. Driven by a desire to rethink the sport, the founders designed wider, more playful skis tailored to the deep powder of the valley. This bold, pioneering vision helped usher in a new era in skiing.
Since then, ZAG has become a reference in the worlds of freeride and ski touring, all while staying independent and deeply rooted in Chamonix culture. Today, we remain committed to our original mission: crafting innovative, authentic skis made by and for true mountain lovers.
HIGHLIGHTS
ZAG's history is punctuated by models and victories that have left their mark on freeride culture.
01
The launch of the BIG, a visionary ski that marked the early days of the brand.
02
The arrival of SLAP redefined the approach to wide, playful powder skiing.
03
The birth of UBAC, now an essential reference in touring skiing.
04
Julien Lopez's victory on the Freeride World Tour in 2009, which catapulted ZAG to international prominence.
05
Wadeck Gorak's triumph at the Verbier Xtreme, the world's most prestigious freeride competition, confirmed the excellence and reliability of our skis at the highest level.
