THE ZAG UNIVERSE
ZAG Skis: A Celebration of Togetherness
Who are we?
The Human Side of the Mountain
ZAG is a story of adventurers, starting with that of a visionary shaper who decided to break down the barriers between skiing and snowboarding, between the slopes and off-piste, and between ice and powder.
A relentless pursuit of perfection in the dogged quest to create the most comfortable skis ever imagined. A revolution that is as bewildering to some as it is inspiring to others, launched in 2002 in the heart of the world’s largest ski area, the Haute-Tarentaise.
our brand pillars
Manufacturing
At the heart of our approach is the ZAG Lab, our research and development workshop in Chamonix, at the foot of the Grands Montets ski area. This is where the heart of the brand beats: a place where innovation and craftsmanship meet.
In this unique laboratory, each ski is imagined, prototyped and tested by our team of engineers, shapers and passionate skiers. Our location puts us right where the action is, enabling us to move from concept to execution in record time: designing, producing and testing several prototypes in the space of just a few days. This reactivity allows us to constantly refine our models to reach the highest standards.
The ZAG Lab is more than just a workshop — it's a space for sharing knowledge and passing on expertise. We foster a spirit of craftsmanship, a deep respect for materials, and a passion for creating skis that truly embody the needs and aspirations of their future riders.
The Community
ZAG is a family open to everyone who brings alpine culture to life: athletes, guides, instructors… but also “weekend warriors” in search of unique thrills. Whether it’s a turn in deep powder or an adventure in the wildest backcountry, we want to offer every enthusiast the best gear to create unforgettable memories, no matter their skill level.
Culture
From our home in Chamonix, we’re dedicated to capturing and sharing the depth of mountain culture. Beyond just performance, we explore the alpine way of life and its enduring traditions. With a clear awareness of the climate challenges facing our environment, we strive to preserve the memory of this fragile and invaluable culture.
our vision
ZAG represents the true spirit of the mountains — a place of genuine emotions, personal stories, and everyday heroes. It's a mountain rooted in passion and authenticity, free from pretenses and deeply connected to nature.
By choosing openness over isolation, we turn skiing into a bridge between the mountains and the wider world.
Our story
FROM ITS BEGINNINGS TO THE PRESENT DAY
Building on this initial break with convention—marked by the creation of the BIG and GOLD in 2002 and 2004, which merged the skier and snowboarder into a single entity—ZAG’s mission continued with the SLAP MW in 2008, designed to blur the lines between freestyler and freerider.
In 2012, it was hikers who were introduced to freeriders through the UBAC, the first wide, lightweight ski that marked the dawn of a new movement now in full swing: freerando.
Riding, observing, listening, and connecting with riders of all kinds—this explosive mix keeps us grounded, fuels our drive, and keeps our passion alive.
ZAG is next.
HIGHLIGHTS
ZAG's history is marked by models and victories that have left their mark on freeride culture.
01
The launch of the BIG, a groundbreaking ski that defined the brand’s early days.
02
The arrival of SLAP redefined the approach to wide, playful powder skiing.
03
The birth of the UBAC, which has become a staple of ski Touring.
04
Julien Lopez's victory on the Freeride World Tour in 2009, which propelled ZAG into the international spotlight.
05
Wadeck Gorak's victory at the Xtreme de Verbier, the world's most prestigious freeride competition, confirmed the excellence and reliability of our skis at the highest level.
