Laurent De Martin Joins ZAG

We recognize a skier by his style, long before we see his face.
Laurent De Martin is one of those skiers.
Starting this winter, he’ll be skiing for ZAG.

On a slope, a skier’s tracks last only until the next snowfall. Some lines, however, remain for years. People still talk about them on the chairlift, and we come back to ski them, hoping to feel what the first person to carve them felt. These lines belong to a handful of skiers whose style is recognizable at first glance. 

Laurent De Martin carves this kind of line—raw, confident, and inimitable. He’s already in our workshop alongside our shapers, and his way of skiing guides the design of our next skis from the very first pencil stroke. Trends change every winter. A true line endures. We stay the course.